The 6 Rules Of Proper Blog Writing

Those who learn to follow these rules make the best bloggers. Learn them and apply them. Here we go...

1.    Always start with a compelling headline. The headline is usually the determining factor on whether anybody will even attempt to read your post.

2.    The first few lines of the post have to be compelling. Make it get their attention and draw them in. The purpose of the first few lines is to serve as a gateway to the rest of the post. If the beginning is boring, they won't continue.

3.    Break up the flow of a post with sub-headlines which are bold and bigger than the rest of the text. Make the text of the sub-headlines interesting and as keyword-relevant as possible. The purpose of a sub-headline is to make the reader WANT to read the text right under it.

4.    Use short paragraphs. In academic writing, the paragraph is supposed to group a single idea together. In blog writing, the paragraph is more importantly used to control reader flow. Remember, readers are lazy. If you give them a paragraph with any more than 4-5 lines in it, you might start to lose them.

5.    Use bullet points and numerical lists wherever appropriate. These serve to break up the flow. Plus, people tend to scan down the left side of the content. The bullets and numbers in a list will catch the scanners and pull them into the text of those bullets.

6.    Don't try to impress with snobby language. The purpose of a blog is to COMMUNICATE, and you won't actually achieve that if people don't understand you because you're using words they don't understand.

Source: DavidRisely.com