Keyword Basics For Traffic And Sales Tips

Understanding Keyword Basics For Traffic And Sales

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I have had quite a bundle of questions from fellow
bloggers about keyword and I think it's best to create this post as everyone else can get it.

First, guys, keyword research is serious and if you miss it, I can advice you buy Okada and leave blogging ;) . Keyword is the first thing that will give your blog a lift.

A blog with poor keyword research will end up sucking your time and keeping you discouraged. You are going to think that this thing works only for others.

Let's look at the 3 MATCH TYPES
1 - Broad Match
This is the most stupid match type you should go in for. It's a perfect time waster. Let me throw in an example: Keyword: Internet on blackberry phone Given that it's a broad match, it would also trigger for: 'Blackberry phone on Internet' and these are two different things. Any search made that contains all the word in the keyword (in any order) will
trigger your page. This is poor!

2 - Phrase Match
This is better but I still have a problem. This will trigger for other keywords that have words BEFORE and AFTER it. eg: Keyword: ebooks on wordpress security This could trigger for: buy ebooks on wordpress security, free ebooks on wordpress security, download ebooks on wordpress security,
ebooks on wordpress security download. There are still some elements of 'off target' here

3 - Exact Match
OMG! this is sweet and it's the money fetcher. You get the targeted visitors to your article. They will spend more time on your article.
They will hit the 'buy button'. They will leave that comment. Let's say you are writing an article that aims to sell Playstation 4
You may come out with a keyword like:
[buy Playstation 4] or [buy Playstation 4 in florida] It's important to understand these things even before you start writing.

Other things to look for:
- How many local/International searches are there per month
- How huge is the competition (PPC, article titles, article bodies)
- Search Trends NB: Search trends can be guided by events. For instance, christmas related keywords will have an upward curve towards december
and downward curve after december.